There are parts of our work for Underage Smoking Prevention Campaign leaded by PMI in 2001.
It was a sly solution by PMI to strengthen their positions in the future by attracting children to the topic of smoking. Today, I believe that the obliteration in media is the best way to fight underage smoking. But in those years I believed that combat with smoking in every media was necessary and therefore began to sincerely participate in this smart-ass and dishonest (as it seems to me now) campaign. But the creative product turned out decent for that time. I still like my artworks and love my, Roman Firainer's (who was an Art Director) and Vlad Opeliants's commercial.
Series of TVC was aired in Russia and across Europe.
Credentials
Partner Creative Agency (TBWA Russia):
Creative Director – Nikolay Pynti (myself)
Artworks and Typography – Nikolay Pynti (myself)
Art Director – Roman Firainer
Account DIrector – Olga Ageeva
PS TVC Production:
General Producer – Alexey Kozlov
Director and DOP – Vladislav Opelyants
